Digital Product Digital Marketing Agency
Say goodbye to complex marketing jargon and hello to straightforward, effective digital experiences that fill your calendar with leads from online products. Helium isn’t a vendor. We partner with you and help you build a scalable lead generation machine that you own. Get an account manager, a project manager, and a dedicated industry digital strategist veteran when you work with us. Transparent pricing. Clear communication. Results.
As seen in:
As seen in:
Results That Speak For Themselves
Our Process: What to Expect Working With Us
Helium is not a vendor. We partner with our clients and provide digital product development insights to help them build scalable and dependable lead machines. Get an account manager, project manager, and a dedicated industry veteran digital strategist when working with us. Transparent pricing and strategy. Quick communication. SEO and SEM Results.
1 Tracking, Reporting, and Account Access:
When we work together, we audit your data collection, and we build out a report so you will have a clear source of truth that communicates what matters most to your business.
2 Focus on Immediate Impact:
While the digital transformation takes some time before your lead machine is running on all cylinders, we identify the SEO keywords that will provide the quickest impact with minimal time and money investment. We like to turn on PPC so you can begin to generate phone calls and form fills in less than 30 days.
3 Research Phase:
Research phase includes on-page optimization opportunities, technical SEO suggestions, and identification of content opportunities. We identify every competitor and analyze their SEO with a focus on keyword clusters, backlinks, and content strategy. We then analyze competitor social media profiles to identify the type of creative and messaging that resonates with your audience. We conclude the research by identifying the search ads and social ads they are running.
4 Marketing Roadmap:
We rely on our partnership with the client to finalize the identified opportunities. At the end of this phase, we know the amount of landing pages we need, the amount of blogs, the amount of backlinks, and we know what messaging resonates with your audience.
5 Implementation:
The iterative process of SEO and PPC begins here. Based on the roadmap and custom agreement with the client, we establish a monthly cadence and we get to work. Forms fills and phone calls trickle in within 1 month and SEO and PPC metrics trend upwards as more and more leads come into your business.
How We Get You Digital Product Appointments
Using organic and paid channels, we prioritize quick wins to provide you with an ROI as soon as possible. While the quick wins are happening, the evergreen lead machine is constructed for long-term lead generation that you own.
- We place an AI script in your website code that is designed to translate unstructured article/landing page text into machine-readable formats that Google loves. They love it because we make it cheaper for Google and easier for Google to understand your site. We typically see results within the first month.
- We ensure perfect tracking so digital advertising channels can have their AI optimize ad performance. Digital Product appointments start coming in within 7 days of this process.
- We have access to a 280M+ database of US consumers, and we can leverage that data along with some awesome marketing tech to find the perfect audience. We can email this audience directly, and you can use our data for direct mail campaigns or custom audiences inside of ad platforms. With our data, we see 30-50% ROI improvements vs. ad channel audiences.
- Lastly, we have research applied to an SEO campaign that works as your evergreen lead engine. This process involves tweaking your content, adding new content, and maximizing the value of your existing website.
Not Convinced?
Let Us Show You What You’re Missing
Let us show you what your digital product company can achieve with our strategy and execution skills at your disposal. We aren’t just creating backlinks, changing titles, and calling that “SEO”. Our streamlined approach to digital product marketing maximizes your return on investment to give your digital product company a genuinely competitive edge.
Work With Us
Campaigns starting at
$3,000/m
What’s Included?
- Analytics and Reporting
- Research, Strategy, Roadmap
- High Performing PPC Campaigns
- Industry Leading Quality Content
- Organic Rankings
- Consulting Calls
Digital Product SEO Campaign Tasks
Keyword Research
Keyword difficulty and search volume are not the alpha and omega of keyword research. Find low-hanging fruit. Get an entity SEO approach to keywords and leave the shackles of keyword difficulty and search volume behind.
Technical SEO
One of the 4 pillars of SEO. Technical SEO covers a wide range of initiatives aimed at providing a better user experience while making it easier for Google to affordably crawl your website, no matter the size.
Internal Link Optimization
The science of Page Rank applies to internal links just as much as external linking. With Helium, we have precise methods of directing authority and relevance through our approach to internal links. We also can programmatically apply links using NLP and AI.
Keyword Cannibalization Analysis
When a page struggles to rank, the solution is often found through a cannabilization audit. Helium looks at all of your SEO pages and identifies whether topical overlap is preventing a page from ranking. We then systematically redirect content, which provides a quick boost to rankings.
Meta and Title Optimization
This isn't rocket science, but it is very important. Every page needs titles and meta descriptions that are designed to increase CTR. While keywords have an impact on SEO, we have seen that CTR is the most important optimization goal for meta and titles.
Speed Optimization
Web developers aren't SEOs and it's common for SaaS companies to have a website that needs speed improvements. While SEO impact is important, the retention of your hard earned traffic is heavily related to the speed of your website. Let's get that site humming.
On-Page Optimization
Did you know that you can outrank large authorities on difficult topics through On-Page optimization? We find that the link building cost savings often pay for this type of optimization on it's own. In terms of rank importance, on-page optimization is in the top 3 of most important factors.
Link Building
Links made Google famous and links continue to be a pillar of SEO, especially in a post-AI world. We build links and use NLP to identify the exact type of links and amount of links that are needed for accomplishing a SaaS SEO goal.
Content Writing
Whether you're a billion dollar company needing 1,000 articles as quickly as possible, or whether you're in a difficult niche with compliance and regulatory restrictions, we have the perfect blend of technology, writers, and expertise.
Schema Creation
SEO is a game of fractional improvements sustained over time. When most competitors skimp on schema, we find that our advanced entity-based schema strategy has the ability to make our client's rank above the competition by disambiguating content for Google bots. Not only does it help with rankings, but many of the SERP features rely on schema.
NLP and Entity Analysis and Optimization
There is a reason we rank #1 for "Entity SEO". In 2018, NLP and entities became the name of the game. We are thought leaders in this space and we use NLP and entities in our process for internal linking, schema, keyword research, link building, content writing, and everything else we do.
Frequently Asked Questions
What is a digital product agency?
A digital product agency is an organization that specializes in creating and developing digital products for its clients. Luxury marketing agencies combine the expertise of strategists, designers, and developers to solve complex problems, innovate, and transform ideas into fully functional and marketable digital solutions. They often provide end-to-end services, including ideation, design, development, and sometimes marketing and post-launch support.
How does a digital marketing agency help businesses grow?
A digital marketing agency helps businesses grow in several key ways, starting with maintaining a strong digital presence. It provides comprehensive product development services, including professional SEO strategy, content marketing, and targeted advertising campaigns. It utilizes social media platforms to share engaging content, build brand awareness, and connect with potential customers. Reputation management is crucial, involving monitoring the online presence and professionally addressing feedback. Strategic partnerships and industry networking can create valuable opportunities for business growth and expansion.
What exactly does a digital marketing agency do?
A digital marketing agency helps businesses use online channels to reach and engage their target audience, ultimately driving sales and growth. These agencies offer a suite of services, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising (PPC), and more. They craft tailored strategies to increase visibility, enhance brand presence, and improve conversion rates through data-driven approaches and creative solutions. Digital marketing agencies also analyze market trends, use analytics to gauge campaign success, and adjust strategies to ensure optimal performance and ROI.
How do I choose the right digital marketing agency for my business?
Selecting the right digital marketing agency requires careful consideration of several factors. Start by clearly defining your business objectives and budget. Look for agencies with experience in your industry and request case studies or examples of similar projects. Review their communication style, project management approach, and reporting methods. It's important to evaluate their technical expertise, creative capabilities, and understanding of your target market. Schedule consultations with potential agencies to discuss your needs and assess their cultural fit with your organization. Remember to check client testimonials and reviews to gain insights into their reliability and effectiveness.
Are digital marketing agencies worth it?
Whether digital agencies are worth the investment depends on various factors, including your business size, internal capabilities, and growth ambitions. For small to medium-sized businesses without dedicated marketing or product development teams, collaborating with digital agencies can provide essential expertise and resources, driving growth more efficiently than could be managed in-house. Digital product agencies also offer larger companies innovative ideas and high-level strategies that internal bias might overlook. They bring fresh perspectives and specialized skills that can make the difference between stagnation and accelerated user engagement. However, it's important to carefully select an agency whose vision aligns with yours and who demonstrates a clear understanding of your objectives to ensure a return on investment.
Schedule a free consultation with one of our digital sales consultants
We want to add your business to the list of partner companies that made millions through a partnership with Helium.
